ZTE fights off low-end stereotype with high-end Axon phone

Chinese brands don't always command much attention in the U.S., so when ZTE teased its newest smartphone, the Axon, it initially didn't mention the company at all.

The company's online promotions in advance of the launch featured a mysterious high-end Android device. The marketing scheme paid off, according to Adam Zeng, CEO of ZTE's mobile devices business, sparking media interest. It even caused some to wonder if the product was Korean-made, since Chinese brands have a low-end image...

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