Ziff-Davis’ Sinnarajah Thirsty For Cross-Platform Audience Data

PALM SPRINGS, Calif — The publisher whose brands include AskMen, PCMag, Mashable and the Ookla Speedtest service has a clear focus on the tech vertical.

But Ziff-Davis doesn’t want to leave its advertisers to rely on off-the-shelf “tech” audience segments to reach their customers.

In this video interview with Beet.TV, Ziff Davis Senior Vice President, Strategy and Growth, Jason Sinnarajah explains that the company is keen on directly collecting audience data for itself to help...

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