Zhu Is The New Face Of Spotify’s Rebranded electroNOW Playlist: “mint”

Playlists are one of the most powerful tools an artist can use on Spotify – getting into the right playlist can net you tens or potentially hundreds of thousands more plays and exposure. Up until now, the main playlist for electronic music has been electroNOW. But starting today, that’s changing.

The electroNOW playlist is officially being rebranded as mint.

“The launch of our flagship electronic playlist, mint, represents the unique pieces of the culture and the global audience that...

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