Zalando’s Brand Marketing Wizard Reveals How Bread & Butter by Zalando Is Irreversibly Breaking Fashion & Trade Show Traditions

The hype around Bread & Butter by Zalando, which is going down this weekend between September 1 and 3, has been gradually building for months. First came the initial announcement; followed by the ‘Bold Minds Speak’ videos featuring Aitor Throup, Fergus Purcell and Adwoa Aboah; and then recently more detailed information on this year’s highlights and music acts (M.I.A. and FKA twigs are confirmed btw). The Festival of Style and Culture is set once again to give visitors something...

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