Zaius raises $30M to help marketers unify their customer data

Zaius, a customer data company working with consumer brands like Tea Forte and Burt’s Bees Baby, has raised $30 million in Series B funding.

CEO Mark Gally said that while business-to-business marketing revolves around the CRM, there’s a “hodgepodge” on the consumer marketing side. More specifically, he said consumer marketers have a “swivel chair problem” where they have might have a customer data platform that doesn’t actually allow marketers to do the necessary...

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