YWCA Metro Vancouver Launches Reporting Tool For Sexualized Ads

Irritated by that ad on the bus that portrays a woman as a passive, sexual object? You can complain about it in a way that actually makes a difference.

YWCA Metro Vancouver has set up a simple tool that allows the public to report overly sexualized ads to Advertising Standards Canada.

The organization targets ads that sexualize women or children, promote harmful gender stereotypes and or promote hypermasculinity.

These types of ads are not new, but the YWCA cites research that says...

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