YouTube’s VidCon Keynote Is All About How It Can Help Creators Make (A Lot) More Money

YouTube is taking steps to give creators more opportunities to monetize their content on the platform by bringing channel memberships to more channels and launching partnerships related to direct merchandise sales. In a keynote address delivered at VidCon, YouTube Chief Product Officer Neal Mohan discussed several new features that will help creators reel in more money outside of ad revenue.

Memberships, which were first launched as sponsorships last year, allow fans to pay $4.99 per...

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