YouTube’s trending tab is there to lure in new users, not views

How important is YouTube’s trending section for getting views? According to YouTube chief business officer Robert Kyncl, it has less of an impact than people might believe. In an interview posted today, creator Caspar Lee and Kyncl discuss everything from monetization and YouTube’s trending section to memberships, echo chambers, and abuse. “You are getting a majority of your views through recommendations,” Kyncl tells Lee.

Unlike recommendations, which are fed to users based on what...

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