YouTube Stars ‘Escape From Siberia’ In Xbox-Branded ‘Tomb Raider’ Promotion

A new Tomb Raider game has arrived in stores, and Xbox promoted it in just about the most epic way possible. The Microsoft-owned entertainment brand sent four online video content creators–Oli White, Tom Syndicate, Jade Jolie, and Yammy xox–to Siberia, where they had to negotiate a series of obstacles.

In Rise of the Tomb Raider, which is now out for Xbox 360 and Xbox One, protagonist Lara Croft travels to the Russian wilderness to uncover an ancient city. The challenges Xbox set up...


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