YouTube Has a New Tool in Its Quest to Please Advertisers: Humans

Alphabet Inc’s Google is making its second attempt in less than a year to protect advertisers on its YouTube user channels from being associated with videos featuring violence, gore or bad language.

Under the new standards, Google will remove advertising from a “significant” number of YouTube channels, 99% of which generated less than $100 from ads in the last year, the company announced Tuesday in response to advertisers that felt they have been underwriting inappropriate material.

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