YouTube Debuts First Shoppable AR Ad With Beauty Vlogger Roxette Arisa And MAC Cosmetics

YouTube’s first shoppable augmented reality (AR) ad (announced back in May) has arrived on the platform, starring some of MAC Cosmetics’ newest lipstick shades.

Beauty creator Roxette Arisa partnered with MAC to create a tutorial video (below) where she uses the brand’s products. If you load up the video on your smartphone, a blue ‘Try It On’ button will appear beneath it. Tap the button, give YouTube access to your front-facing camera, and voilà — you can now virtually try on...

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