Your Facebook And Twitter Data Will Soon Factor Into Nielsen Ratings

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The days of the family nuking their frozen dinners and gathering around the living room’s rabbit-eared TV set are long since past. Through streaming platforms such as Netflix and Amazon Prime, TV has migrated to the unsettled territory of the Internet, and even the TV that’s still on TV reaches a hefty portion of its audience via networks’ official sites or third parties like Hulu. Many young viewers in the coveted 18-to-54-years-old demographic have eschewed TV from...

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