Your Entire Life Is A Lie: Researchers Find Sex Doesn’t Actually Sell

When it comes to advertisements, sex sells — or at least, that’s what we’ve been told.

But according to new research, the opposite is true: Sexual content, as well as violence, in an ad or in the content surrounding an ad may actually limit the memorability of a product.

Researchers at The Ohio State University analyzed 8,489 individuals and measured their recall abilities when presented with various advertisements.

The verdict was this: Sexually graphic and violent advertisements...

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