Your Company Should Be Helping Customers on Social

People under 35 spend almost four hours per day on social media, and more of that time is being spent engaging with brands. Our research has shown that the volume of tweets targeted at brands and their Twitter service handles, for example, has grown 2.5x in the past two years. Similarly, the percentage of people who have used Twitter for customer service leapt nearly 70%, from 22 to 37% from 2013-14. McKinsey’s analysis shows that 30% of social media users prefer social care to phoning...

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