Your Boss Probably Has No Clue What Your Company’s Top Priorities Are

"For firms to execute a strategy well, that strategy must be clearly understood throughout the organization," notes Rebecca Homkes, a strategy expert and teaching fellow at the London School of Business.

Sounds obvious, doesn't it?

Yet, when Homkes and MIT Sloan School senior lecturer Don Sull set out to study how strategy plays out in more than 400 companies, they got a surprise. The research team started off by asking more than 11,000 senior managers what was supposed to be an easy...

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