Yogen Fruz’s Serruya family sued by co-founder’s uncle for ‘insider trading’

TORONTO — The Markham, Ont.-based Serruya family, founders of Yogen Fruz and majority-owners of Cold Stone and Pink Berry, are being sued by a relative alleging they bought and sold Yogen Fruz shares in his name in Canada and the United States without his knowledge or consent.

According to documents obtained by the Financial Post, Isaac Bensimon alleges in a statement of claim filed in September in the Ontario Superior Court of Justice that the Serruyas bought and sold 200,000 shares in

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