WPP’s New Finecast to be Global, Advanced TV Ecosystem

MIAMI — It has a large and increasingly switched-on populace, and, when it comes to television, more and more of that consumer base is going straight to over-the-top.

In this video interview with Beet.TV, the CEO of a company GroupM has established to work on addressable TV advertising in the UK has an observation that may be surprising to some.

“It’s not as progressed as here in the US,” says Jakob Nielsen of Finecast. “(The) US is not as progressed as in China. I’ve spent...

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