Would you pay $400 for a pillow that always stays cold?

The startup Moona has debuted a smart pillow pad on Kickstarter that not only adjusts the pillow’s temperature throughout the night, but has an app to give you an analysis of your sleep patterns.

The product is essentially a water bottle combined with a memory foam pad that you strap to the top of your existing pillow. A tube runs out of it that circulates water through the pad and also connects to a bedside device that tracks the pad’s temperature and the temperature of the surrounding...

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