WorldStarHipHop premieres Snapchat Discover channel in original content push

WorldStarHipHop will debut a Snapchat Discover channel, or “Publisher Story” in Snapchat’s parlance, on Sept. 10 as the hip-hop culture publisher steps up its shift to original content producer from content aggregator.

Founded in 2005 by Lee “Q” O’Denat who died in January 2017, WorldStar began as a site for people to download hip-hop mixtapes and evolved into a video aggregator that’s perhaps best known for crowd-sourced videos of people fighting. WorldStar has also become a...

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