Meet Shadow, an adorable purple-and-white fox that's up for "adoption" (i.e. purchase) in World of Warcraft. What's more: if you open your heart to her, and you'll actually do some good in the wider world.
Shadow continues Blizzard's tradition of in-game "charity pets," which are usually (but not always) tied to the annual fan event, BlizzCon. In this case, the $10 cost of adopting the cute, little fox benefits disaster relief.