Withings is back with the Steel HR Sport, but don't call it an Apple Watch competitor

Update 9/18/18: This article has been updated with comments from Wtithings CEO Eric Carreel.

Withings couldn’t have picked a more opportune time to make its return. With the Apple Watch Series 4 set to release in just a few days, interest in wrist wearables couldn’t be higher, and to celebrate its re-arrival, Withings is launching a new Sport version of its popular Steel HR wearable.

And whether it was good planning or a happy coincidence, CEO Eric Carreel couldn't be happier that

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