With Offline Modes And Reduced Prices, Netflix And Amazon Prepare To Do Battle In India

In the United States, Netflix and Amazon Prime are the two most popular purveyors of subscription-video on-demand (SVOD) services. With both of those players (and Netflix in particular) beginning to reach a high level of saturation within the American market, they have turned overseas, where they hope to attract international audiences in order to continue to grow their subscriber numbers.

India, which now counts a population of more than 1.2 billion people, is a particularly juicy target...

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