With More Than 700 Users, OpenAP TV Audience Consortium Eyes Growth Roadmap

Having launched last September 29, the OpenAP television audience targeting consortium platform of Fox, Turner and Viacom has more than 700 users. Meanwhile, Turner is beta testing mapping audience segments across its digital footprint.

“We have a roadmap that takes us through essentially a 1.5 release and it’s going to go even beyond that,” Dan AversanoSVP, Ad Innovation & Programmatic Solutions at Turner, says of OpenAP in this interview with Beet.TV. “We have some very big,...

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