With its subscription model, this Indian startup wants to make menstrual hygiene a habit

For years, Tanvi Johri, a business school graduate from Delhi, had suffered allergies and chaffing rashes caused by regular sanitary napkins available in the market.

So, when she decided to turn entrepreneur in 2016, she chose to not just find a solution to this problem faced by millions of Indian women, but also deliver it at their homes.

The result was Carmesi, a New Delhi-based company that manufactures all-natural sanitary pads made of cornstarch and bamboo fibre, which they launched in

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