With Advanced TV At Scale, ‘There’s Only Upside From Here’: Comcast’s Jenckes

As the result of addressability, attribution, data and technology, “I think we are at a time when advanced TV is at scale and there’s only upside from here,” says Comcast Cable’s Marcien Jenckes.

“That doesn’t mean that all media will be bought programmatically,” Jenckes adds in this interview with Beet.TV at Advertising Week 2018 in which he talks about the collaborative progress being made by NCC Media, in which Comcast is part owner. “Having those tools in our toolset,...

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