Win Over Executives by Proving Customers Support Your Idea

Despite how much has been written about corporate innovation, it still presents a big challenge. On one hand, senior executives encourage employees to develop new products and services. On the other, they don’t want to throw money at concepts with limited market potential. So how can internal innovators create confidence in the viability of their ideas as they’re still evolving? One way is to get customers to help you make your case. Here’s an example:

A technology firm that wanted to...

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