Will IoT-driven brand experiences keep the taps flowing?

Instead of simply quaffing booze, beverage companies want partiers to experience brands, and are using the Internet of Things (IoT) to introduce drinking 2.0.

Marketing Week reports that drinks maker Pernod Ricard is increasingly using IoT in its marketing efforts for its products.

And while talking to your drink at the bar was previously a warning sign, Pernod Ricard wants to use IoT to let drinkers have an “ongoing conversation” with their tipple of choice.

It is doing this by...


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