Why Your Social Media Feed May Be Filled With Pledges To #DeleteUber

Over the weekend and this morning, your social media feed may be filled with friends urging others to #DeleteUber and stop using the ride-hailing service. How does a popular app go from top of the heap to boycott target in just a few days?

While the hashtag spread quickly, it’s still unclear what effect #DeleteUber will have on Uber’s business in the long term. Here’s what led to the sudden birth of the boycott:

Friday, Jan. 27

• President Trump signs an executive order...


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