Why your product demo needs to be weird

You’re a brand. You make cool things. And those cool things deserve to be shown off in a non-blasé way, right? You know it. Video has proven itself time and time again as a powerful way to showcase products and catch people’s attention in awesome and creative ways. Recently, we posted tips on how to create killer product videos — videos that explain what your product is and why people need it. Today, we’re going to talk about elements of cool product demo, or...

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