Why your Legos are as addictive as your iPhone

Many traditional toy makers are having a tough time as competition intensifies from digital games, but Lego is one toymaker that stands out, as the industry saw last week when it posted strong earnings growth for 2014. Sure, having a global blockbuster film in your name is good for business, but to look at Lego's historic, record-breaking 2014 and point only to The Lego Movie would miss much about the longer term success and uniqueness of the company. Even CEO J?rgen Vig Knudstorp, after...

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