Why Yeezys, a brand based on exclusivity, are suddenly so easy to buy

Yeezys are usually released in limited numbers. This week, Adidas dropped loads of them.

When a massive re-release of Kanye West’s Yeezy shoes — the Adidas Yeezy Boost 350 V2 in triple white — dropped this week, fans noticed something different: While the shoes have historically sold out in minutes, this time around, sneakerheads found them easily available.

Fans of the shoes said as much on social media, where rather than the usual complaints about the shoes selling out before they...


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