Why Ugg’s Dimming Revenues Could Be the Biggest Hurdle to a Deckers Sale

Although Deckers Brands confirmed this week that a possible sale is at least one of the options that the company is currently mulling, several market watchers are doubtful that the firm’s once “it brand” has what it takes to lure a viable strategic buyer. “We don’t believe a strategic buyer would be interested in Deckers given the state of the Ugg brand, which is far less healthy now as compared to 2010,” wrote Susquehanna Financial Group LLLP analyst Sam Poser on Wednesday. Ugg...

What feeling does this article give you?

#hashtags to follow:

Deckers Brands [+]    Deckers [+]    Ugg [+]    Susquehanna Financial Group LLLP [+]    Sam Poser [+]   

More #news: