Why Uber May Go Conservative in Pricing Shares for the IPO

Uber Technologies is planning to start marketing shares in a price range of about $44 to $50 each in its initial public offering, which could value the ride-hailing company at $80 billion to $90 billion, according to people familiar with the matter.

The San Francisco-based company could aim to raise about $8 billion to $10 billion in the listing, the people said, who asked not to be identified as the matter isn't public. The final details of the price range may still change, the people said.

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