Why the Pixel matters

When the original Pixel was unveiled by Google in October 2016, many questioned why the Mountain View company was entering the business of designing, building, and selling phones. Two years on, that sentiment still lingers, as expressed by Andreessen Horowitz analyst Benedict Evans when he asks, “What purpose do Google’s Pixel phones serve?”

Critics of Google’s strategy are correct to say it looks contradictory: the company has invested time and treasure into building devices, but it...


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