Why ‘Super Mario Run’ Won’t Be as Popular as ‘Pokemon Go’

The highly-anticipated Nintendo mobile game Super Mario Run will be a hit. But it won’t be as big as this year’s even bigger success, according to new research.

Nintendo’s Super Mario Run will generate $71 million in revenue during its first 30 days of availability in Apple’s App Store, mobile analytics company Sensor Tower is reporting, citing data it collected from the millions of smartphones its service is running on. That will put Nintendo’s game behind this year’s smash-hit

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