Why Spark is spiking in the cloud

In the last month, several A-list names in cloud and business computing have declared interest (and made investments) in the Apache Spark data analysis project. What got them fired up?

Some of this is legitimate excitement over a promising technology with broad applications. But it's also about yet another project that can be monetized in the cloud, by wrapping it in convenience and offering it at scale.

[ Also on InfoWorld: Spark, big data's brightest star, needs to grow up | Get a...

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