Why Shopify thinks augmented reality is the future of online retail

“This icon is now the most powerful icon in online retail,” Shopify CEO Tobi Lütke declared on Twitter Monday.

But the head of the Canadian e-commerce giant wasn’t talking about his own company’s trademark green bag logo.

Rather, the strange little transparent cube icon that appeared in Lütke’s tweet is actually the “AR glyph” designed by Apple to indicate when iPhone users can launch an augmented reality (AR) experience on their phone.

AR technology has been around for a...

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