Why NBCU Is Touting Its Rio Olympics A Year Before The Opening Ceremony

Talk about trying to light a torch: NBCUniversal is gearing up to remind viewers of its media properties that it will air the 2016 Summer Olympics from Rio de Janeiro, Brazil. – a year before the torch makes its way to the Games’ opening ceremonies. On Wednesday, the company will  “road block” a 60-second promo (a... Read more »

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