Why Grindr is trying to become a publisher

Even sex apps want to be seen as brand-safe these days.

On Tuesday, gay hookup app Grindr launched a digital magazine called Into, which had been in pilot mode since March.

Because Into’s content is less about having sex and more about pop culture, fashion and travel, Grindr hopes its new publishing arm can win over big brands that are otherwise pretty nervous about preventing their ads from appearing next to sexual content. Grindr didn’t deny its app can present brand-safety concerns...

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