Why Great Networkers Are Sometimes Bad for Creative Projects

Laura Schneider for HBR

Imagine you are putting together a team for an important project. You have two candidates for the last slot. First, there’s Tess. She has not only a lot of relevant experience but also a wide network in the industry. She seems to know all about the emerging trends; her colleagues marvel at her creativity. Then there’s Cyril, who is competent and has deep skills and knowledge, but does not have Tess’s broad network. You can only choose one.

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