Why Great Networkers Are Sometimes Bad for Creative Projects

Laura Schneider for HBR

Imagine you are putting together a team for an important project. You have two candidates for the last slot. First, there’s Tess. She has not only a lot of relevant experience but also a wide network in the industry. She seems to know all about the emerging trends; her colleagues marvel at her creativity. Then there’s Cyril, who is competent and has deep skills and knowledge, but does not have Tess’s broad network. You can only choose one.

It seems like a...

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