Why Gap Is Doubling Down On Activewear (Even For Kids)

Photo: Neilson Barnard/Getty Images.Ah, activewear: It's everywhere. It's infiltrated our non-active endeavors, and it's easy (and hilarious) to spoof. So, why shouldn't that insatiatiable appetite for spandex start young? Gap thinks it should: On an earnings call yesterday, Gap Inc. CEO Art Peck underscored the emphasis on athleisure across all of its brands, which will include the launch of an Athleta Girl line for 6- to 14-year-old girls, according to BuzzFeed. Workout wear has been...

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