Why Fake Shrimp Is the Next Veggie Burger

Meet the world’s first plant-based shrimp.

Who doesn’t love a good bit of shrimp? Well, apart from vegans, vegetarians, Kosher eaters and those unlucky few who blow up like a big balloon every time they go near the juicy sea critters. But, just for a moment, imagine a world where everyone could enjoy this deep-sea delicacy with none of the allergic, religious or environmental setbacks—and without actually killing the little guys.

This is the future New Wave Foods wants to...


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