Why everyone is a designer… but shouldn’t design

“Design is everywhere, inevitably everyone is a designer,” says Tim Brown of IDEO. That’s something we’ve heard time and time again. Because if you’re a problem solver, you’re a designer. Even Don Norman, who coined the term “user experience,” says that everyone is a designer. As he writes: “We are all designers. We manipulate the environment, the better to serve our needs. We select what items to own, which to have around us. We build, buy,...

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