Why every 2016 candidate will go soft-focus in their quest for authenticity

Like the swallows returning to Capistrano, the campaign ads return to Manchester and Des Moines every four years. The airwaves become heavy with the weight of so many messages approved so sincerely, and the owners of local TV stations start wondering whether it's finally time to buy that yacht. And lo, with a mere six months before the New Hampshire and Iowa contests, Hillary Clinton is airing her first ads of the 2016 election. They're full of both warmth and grit, an appreciation for what...

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