Why Even Viral-Fundraising Skeptics Can Feel Good About Donating to RAICES

As a rule, I am generally skeptical of viral fundraising campaigns. When everyone was dumping ice on each other’s heads on Facebook, I was the killjoy. The ALS Association seemed to be an entirely random choice as the destination for funds raised by the Ice Bucket Challenge, which started as a dare between professional athletes totally unrelated to ALS, and there was no good reason to believe those funds would be put to particularly effective use.

This time, however, I’m out on Facebook...


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