Why Does TV Have So Many Crossovers Right Now?

Beloved characters from one show appearing in another never fail to spike ratings and generate publicity–even if it's a confusing crossover between The X-Files and Cops.

That really happened (seriously, season 7, episode 12 of The X-Files is called "X-COPS"). Aside from adding to show creators Dick Wolf's and Shonda Rhimes beds of gold, crossovers pander to multiple fanbases in hopes of merging their viewership. Doing so can potentially revive flagging franchises, set up spin-offs, or...

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