Why does the NFL play games in London?

The goal is to establish a permanent presence across the Atlantic.

If you’re planning to be parked in front of the television at 9:30 a.m. ET on Sunday watching the Ravens face off against the Jaguars in Wembley Stadium, you may ask yourself why the NFL puts its American fans through that rigamarole. There are a handful of reasons the NFL plays games in London each year, but they all come back to one thing: Establishing an permanent presence there.

How long has London played host? The

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