Why do so many millennial brands think adults want stickers?

Glossier, Milk Makeup, Outdoor Voices, and more are giving out sticker sheets as freebies — and free advertising.

Welcome to Noticed, The Goods’ design trend column. You know that thing you’ve been seeing all over the place? Allow us to explain it.

What it is: Individual stickers and sticker sheets that aesthetically call to mind your middle school trapper keeper. These usually feature company logos, catchphrases, hashtags, and on-brand images.

Where it is: In the packaging of...

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