Why Do OEMs Create Custom Android Skins?

Huawei has a proprietary interface called EMUI for Emotion UI

While most users don’t mind so much about the kind of Android skin* used by handset makers, many people wonder why phone makers don’t keep Google’s default Android skin (user interface).

Although commonly called “skins,” some proprietary Android versions used by OEMs vary greatly depending on how “deep” into Android the modifications are made. Some changes are cosmetic in nature while others go much deeper into the...

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EMUI [+]    Emotion UI [+]    Android [+]    Google [+]    OEMs [+]   

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