Why DNA-based Apps Betray the Open Promise of Online Dating

Get out of the way, Tinder. There’s a new dating app on the scene hoping to disrupt the way we find that one special person to eventually melt down in an IKEA with over the relative merits of a Kvikne wardrobe versus a Trysil. Described by Wired as “a sort of 23andMe meets Tinder meets monogamists,” Pheramor’s secret to success is your DNA. That’s right—for a low-rate of $19.99 plus a $10 monthly membership fee, the Houston-based online dating startup promises to match local...

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